Key takeaways
12,000
sq ft of total space
72
fully customisable digital displays
1
year to relocate client from Detroit to New York
- Appointed halfway through, we guided the project to completion within a new budget and schedule by suggesting cost-effective materials and engaging stakeholders.
- Created a multi-functional space, fit for all occasions equipped with a fashion runway, art gallery, and vehicle display.
- Designed with innovation and versatility, the flexible model enhances consumer experience and position as a luxury brand.
A leading automotive brand since the turn of the 20th century, Cadillac has continued to grow globally – evolving to embrace innovative design and technology. Now, one year after it relocated its company global headquarters from Detroit to New York City, our team has helped launch Cadillac House – a physical manifestation of the illustrious brand.
We provided project and cost management services for Cadillac’s pioneering new experience centre, which seamlessly blends retail and exhibition spaces. This centre not only tells the story of the iconic car brand but also serves as a dynamic outlet for sales.
A rotating location for exhibitions, collaborative partnerships and events, Cadillac House brings the manufacturer to life in allowing a behind the scenes look for consumers. With the space featuring a fashion runway, art gallery, cutting edge AV installation, cafeteria and its own coffee shop – alongside a stunning vehicle display area – the new experience centre represents a fresh approach to car sales, redefining what an automotive brand can be.
