Porsche Cars North America

Turning an Atlanta brownfield site into Porsche's new $100m North American HQ

Mace was appointed by Porsche Cars North America (PCNA) to provide specialist programme management services to create a new world class headquarters based in Atlanta. The multi-use site also features a purpose built ‘Porsche Experience Center’, designed to welcome over 35,000 guests a year.

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Porsche Cars North America Project summary

Client

Porsche Cars North America (PCNA)

Value

$100m

Services provided

Project and programme management, Consult

Sectors

Corporate real estate, Commercial

Locations

North America

Project timeline

Start
February 2012
End
December 2014
Close

Project story

From 2012, we worked with Porsche Cars North America, HOK Architects and Whiting-Turner to develop an experience center for automotive enthusiasts. The seven story 450,000 sq ft building set over 27 acres, includes office space for 400 employees, restaurants, external business center, data center, and technical training center.

To make the $100m facility truly special, the iconic sports car brand also required a retail outlet, classic car display and restoration workshop, and the world class ‘Porsche Experience Center’ featuring a unique driver development track.

Mace provided specialist program management services to the LEED-certified building, located adjacent to the world’s busiest airport and within reach of 80% of the US via a two hour flight.
Porsche, North America - Mace Group

Project stats

27acre brownfield site selected for adjacency to the world’s busiest airport
1.6 mile road course that loops through the heart of the main building
35,000 guests expected to visit the ‘Porsche Experience Center’ each year

Points of note

Driving collaboration

The project was extremely high profile, and its success correlates to the strength of the relationship we built with Porsche Cars North America. We were appointed during the early stages of the design process to help the client through the challenging program. Because of this early engagement we were able to develop a partnership with them, truly represent their interests and foster a collaborative culture throughout the course of the project.

Building an experience

With such an iconic brand, the project was never going to be an average headquarters development. Making the Porsche brand an experience, not only for the employees but also for customers and visitors, was the guiding principle behind the building. In addition to the corporate elements, the client also required inclusion of a Porsche shop, classic car display and restoration workshop to celebrate and maintain the legacy of the famous brand. Finally a world class ‘Porsche Experience Center’ was developed featuring a unique driver development track that would showcase the company’s sports cars.

Bringing it all together

Planning for a multi-use headquarters set over more than one million sq ft, which would eventually house the entire North American operation, meant a number of key features needed to be included in the design. The seven story building was to provide three underground parking levels and four above ground office levels. Sufficient office space was required for over 400 employees, along with a public restaurant and employee café. An external business center, data center and technical training center completed the corporate element of the building.

There is no substitute

As an established world-renowned sports car brand, Porsche's new headquarters and experience center will be a popular destination for enthusiasts and employees in years to come. We recognise it as a state-of-the-art facility, an example of a world class delivery partnership and a project that helped establish us as a successful project management company in North America.

“We have a unique facility; there isn’t another building like it in the local market, the national market, or anywhere else in the world.”

Daniel Barcham Senior Project Manager, Mace North America

“This is the largest real estate project for Porsche outside of Germany and is hugely significant for the company’s presence in the North American market. We are delighted with the direction, structure and commitment brought to the project by the Mace team.”

Detlev von Platen President and CEO, Porsche North America

Tags:

consultancy project and programme management mixed-use development

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